The
Dubai Summer Surprises (DSS) is an annual festival
event that was launched in the summer of 1998 by
the Dubai government in order to promote Dubai as
a family holiday destination. The summer travel
event focuses on fun, knowledge, and entertainment
for kids during the yearly summer vacation and attracts
families year after year.
The Dubai Summer Surprises lasts
for 10 weeks and normally runs during the months
of June to August. The weeks of the DSS are divided
into themes called surprises and named according
to the activities being held during that period.
The different surprises are organised by various
government departments, in association with the
shopping malls,
hotels, and sponsoring companies. The last themed
promotion is always the Back-2-School Surprises.
Dubai Summer Surprises
2005
22nd June to 2nd September
Flower Surprises
22 - 29 June
Sweet
Surprises
30 June -
6 July
Art Surprises
7 - 13 July
Colour
Surprises
14 - 20 July
Ice Surprises
21 - 27 July
Adventure
Surprises
28 July -
3 August
Cartoon Surprises
4 - 10 August
Heritage
Surprises
11 - 17 August
Knowledge Surprises
18 - 24 August
Back-2-School
Surprises
25 August
- 2 September
The
Dubai Summer Surprises mascot is named Modhesh (pronounced
Mud-hish or Moe-desh), after the Arabic word for
amazing, incredible and unexpected. One of the popular
areas of the DSS, is the Modhesh Fun City, which
can be found at the Dubai International Airport
Expo and is open from 10am to 10pm on weekdays and
has an entry fee of Dhs. 5 per child and Dhs. 10
per adult.
The festival summer event is organized
and handled by the Dubai government departments
and the DSS Office. The event is promoted in the
GCC by means of organised road shows, in order to
attract visitors within the region. The event is
sponsored by a number of hotels and hotel apartments,
which offer a variety of discounted packages for
visitors. The official slogan for the event is "Big
Fun For Little Ones".